NORTHRUP AUDITORIUM GRAND OPENING
UNIVERSITY OF MINNESOTA
"Our job was to generate awareness and excitement about the renovation and re-opening
of this historic venue to the community of donors, alumni and potential future attendees."
Northrop Auditorium is a preeminent cultural and performing arts center with a world-class, multi-purpose 2,800+ seat hall featuring state-of-the-art acoustics, fabulous sightlines, cutting-edge technologies, and updated amenities. The New Northrop is home to Northrop Concerts and Lectures, bringing the most creative and innovative artists and change makers of our time to this community.
We designed an event in conjunction with the opening performance of 'Giselle' by the American Ballet Theater. The three-pronged event started with a Founders reception, a tented dinner for 500+ donors who were later joined by 2,300 patrons for a champagne reception and after-party in the tent featuring DJ Jake Ruhd, Goldie Gopher and the University of Minnesota Marching Band.